Just been to the mall just realised my favorite breakfast place has opened a second restuarant at sam mall different entrances. They are dominating
Do they have more customers definitely as the new one is right at entrance before all other restuarants. Location location is their competitive advantage. Secend competitive advantage is they serve breakfast throughout the day. The first restuarant supply their stock, new one is like a satelite practice Lean Mean model.
Do they have new markets ?
Even though they are in same mall they sre like 3km apart. Anyone who parks near the new restuarant incl myself were unlikely to walk 3km and back to the first restuarant
Marketing And Management
Is jointly therefore cutting costs
Brilliant idea of expansion
Dont compete Dominate