Business is a game of margins not volume
Competing on price is dangerous. Competitor may come and offer less than you and you will be gone. Sell low need more infrasture and staff. Keep it lean mean and simple. Rather meet target with 1000 patients than with 10 000 patients, id less trouble. The profit in high margins is higher with low volumes
To make a 100.00
Can sell product as follows
At 1.00 you need 100 customers
At 10.00 you need 10 customers
At 100.00 you need 1 customer
I choose 1 customer