Business is a game of margins not volume

Competing on price is dangerous. Competitor may come and offer less than you and you will be gone. Sell low need more infrasture and staff. Keep it lean mean and simple. Rather meet target with 1000 patients than with 10 000 patients, id less trouble. The profit in high margins is higher with low volumes

To make a 100.00

Can sell product as follows

At 1.00 you need 100 customers

At 10.00 you need 10 customers

At 100.00 you need 1 customer

I choose 1 customer