If you pay peanuts, you get monkeys

Your staff brought you HERE, you need different kind of skills to move one bar up. Your same staff may not have the skills to get you THERE from HERE

You may need upskilling on your staff, may need professional staff who dont come cheap

Good news is the market is currently full of talent due to covoid retrenchment and salaries cut. You can get great team for cheap right now. Secondly some of your competitors might have closed down go get their former employees and customers